This was the slogan Sony used to launch their Bravia LCD television. When I first saw this advert I was at my parents and I remember very clearly that we all stopped one after the other and just watched it. Trust me, when my family is together, having everyone go quiet is pretty unusual!
Anyway, I remember thinking what a clever and simple idea it was. Apparently they used 250,000 rubber balls that were all colours of the rainbow and filmed them bouncing down the hill in San Francisco. Of course many people would recognise the main street as Lombard Street which is where the famous car chase in the movie Bullitt took place (with green VW Beetle)!
The cinematography and editing are fantastic. The soundtrack for the advert is also a wonderful choice. It is a song called 'Heartbeats' by Jose Gonzalez and is beautiful to listen to. The advert reminds me of warm summer days and of being a child (I used to have one of these balls and I was always losing it on the roof or somewhere when it bounced out of control!). Whenever I see this advert it always makes me smile and feel happy. I hope it has the same effect on you.